I hope my subject line didn’t make your heart skip a beat because you thought I was being rude, but my point is that this should be the exact question you ask yourself when trying to communicate with your “audience” of prospects and customers.

If you can stay relevant, and integrate current events, pop culture and news items that your prospects and customers are paying attention to into your marketing, your message will be much better received and it will be more likely that your audience will act on your message.

If you have been reading my posts and articles for the past few months, you’ll notice that I have posted several times about American Idol. It