I just spent two days with fifteen of the most successful entrepreneurial marketers in the country. By that description, I mean that they each have their own business as opposed to working for a big company with an unlimited marketing budget. They are successful marketers, several of them wildly successful, because they have to be. Every day, customers vote on their marketing with real dollars to attest to how good these marketing campaigns are. When they say something, I listen.

They said a lot during two full days, and I will explore further ideas and thoughts in coming issues of this report. Now, I want to let you in on what I considered one of their biggest ideas. Old is new again. Here