BRAND OR DIE: The Downfall of the Institution and the Rise of the Personal Brand
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I (Nick) was sitting in a sushi bar in Los Angeles, thousands of miles away from my hometown of Orlando, FL. Having found a table, I asked the waiter to assemble my usual selections which included one order of Maguro, one order of Yellowtail, and one Steamed Shrimp, Cucumber and Cream cheese roll with a drizzle of eel sauce (the Nick Roll, as my friends have come to call it), and then I began to do what I do most of the time when I’m alone – I took out my iPhone to occupy myself.

I checked emails, read and posted a few tweets, and checked my newsfeed on Facebook to see what my friends were up to. I also engaged in a newer activity,