The emergence of social media has been fantastic for personal branding. Thanks to Twitter, Facebook, LinkedIn and the like, everybody has the ability to create a platform to project their personal brand to an unlimited audience. This accessibility is a double-edged sword, however, because now seemingly everybody is doing it. Over the last several years, literally millions of people have begun establishing their personal brand through Facebook, Twitter, and other sites. So how can you avoid being lost in the crowd? Keep reading for tips on how to stand out in the crowded world of social media:

1) Focus on relationships. Twitter and Facebook are full of individuals and companies that are trying to establish their brand and sell their products by ramming them down their audience