As you know, a strong personal brand can make all the difference for your business. A strong brand helps to differentiate you from others in your marketplace, enables you to attract and retain new business more effectively than ever, and allows you to charge premium rates and still win the business. So, without any further ado, here is the million-dollar question (literally): how powerful is your personal brand?

To help you answer this question, and also to identify areas in need of improvement, answer the following questions below:

1) Does the essence of your brand come to mind whenever your audience hears your name, sees your logo, or meets you face-to-face? This is an easy question to answer