As you begin to build a strong personal brand, it is important to leverage it fully in order to grow your business. Whether it is networking, direct marketing, or meeting with a prospect face-to-face, make sure to incorporate the celebrity brand that you have created!
Incorporate your personal brand into speeches and public events. Whether you’re speaking to a large audience or you’re networking with two fellow business owners, don’t be afraid to tie your brand into conversation. Tell stories. Talk about your hobbies. Let your audience get to know you, personally—not just in your professional capacity. By interweaving your brand into your conversation, you can simultaneously impress your audience with your knowledge of your industry and create a strong personal appeal.
Use direct marketing—but make sure your brand always shines through. Many small business owners don’t realize how effectively personal branding can be tied in to a direct marketing campaign. Whether it’s your website or a direct mail campaign, branding yourself as the CelebrityExpert® in your market while presenting a strong call to action is powerful. Don’t just market the services you provide—market yourself through your brand. Your customers want to know that they are in good hands—so always present yourself as THE expert in your market.
Live your brand. Personal branding only works if you truly commit to it. Every interaction you have with your market—whether it’s a face-to-face conversation, a radio commercial, a website, or a speech—should be consistent with your personal brand. By itself, your personal brand has limited value… but when you tie it in to every aspect of your business and your relationships, it can take your marketing efforts to the next level. Be particularly careful that to “live” your brand while you are working with clients and customers—the impression that you create goes a long way to determine their perception of you and your business!
You’ve been working hard to create a powerful personal brand—so take advantage of it. Look for opportunities to leverage it on a daily basis. These suggestions will help you get started, but be sure to use your own creativity as well!