Hashtags, when used correctly, can be a key player for your social media marketing strategy. They allow your content to be discoverable and connect you with other users with common interests. Hashtags are capable of increasing engagement and growing your audience through all social media channels.

By incorporating hashtags into your social media posts you can increase your social shares and expand your reach. However, knowing how to use hashtags properly is crucial in determining your success on social media.

Below are a few tips on how to use hashtags the right way for your marketing strategy:

Be specific:

The more specific your hashtags are the more targeted your audience will be. This will allow you to reach users who are more likely to be interested in your content, and want to share and continue following moving forward.

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