I talk to a lot of business owners every year. Between speeches, seminars, conferences, and similar events, I am blessed to have the opportunity to get to know business owners from all over the country in a wide variety of industries.
And over time, I have come to identify a number of common “themes” that business owners often use during our conversations.
One of the most common is something like this… “Nick, I really like what you have to say about personal branding – I just don’t have the time.” So today, I’m going to cover several steps you can take to strengthen your personal brand without spending much time at it.
1) When you meet with a client, tell a story. The best way to communicate your personal brand is through a story. This is true no matter what channel you are using – social media, TV, a book, whatever. If you can tell a story that reflects your expertise and reinforces your brand, it will stick in the mind of your audience much more effectively than simply rattling off a list of accomplishments. The next time you’re meeting with a client, try to work in a story!
2) Upgrade your email signature. Many of you send hundreds of emails per week. Your email signature is an opportunity to broadcast your brand repeatedly. At the least, make sure it includes a brief summary of what you do. Consider including your logo and other branding as well.
3) Tweet something personal – a joke, a recap of your latest adventure, an inspiring quote, or even an article you found helpful. Many business owners are intimidated by Twitter and social media in general. They often feel that it simply demands too much time. But if you can make a habit of creating a short post once or twice each week, it will help you “get the word out” to your audience. If even this sounds like too much, you can also delegate to your team.
Obviously, this short list is only a starting point. The truth is that you can create a powerful brand without spending a huge amount of time each week—and I hope these suggestions will help get your wheels turning. If you’d like to learn more, please get in touch with me or with any of the Agents at our Agency!