We speak about personal branding a whole lot, as you can imagine. And one of our favorite parts about speaking is having the opportunity to talk to business owners before and afterwards. We are often asked great questions, and one that we hear from time to time goes like this:
“I love everything you said about personal branding and I know that my business needs it. But… I’m just not a people person. I could never get in front of a large crowd. I can barely handle a networking event. So what do I do?”
Here’s the good news: You don’t have to be an extrovert to build a powerful personal brand! Today, we are going to cover several ways that you can create an engaging and impressive brand without getting up to speak to an audience, and without attempting to charm a whole room full of networking professionals.
1) Publish Blogs and Articles. Writing blogs and articles discussing your market and your area of expertise demonstrates that you know what you’re talking about. And you can do it in the peace and quiet of your office or your home! Focus on writing content that provides answers to your market’s common questions, and that provides value to your readers.
2) Write a Book. In our culture, we associate authorship with expertise. If you write a book, you’ve achieved an instant credibility boost. And yes, before you dismiss this idea… we can guarantee that you DO have a book in you! Let us know if you’d like to discuss this further.
3) Focus on Relationships. People are important – but you don’t have to take them on in large numbers! Focus your “networking” efforts on getting to know key professionals in a one-on-one setting. One strong relationship is much more valuable than 10 surface-level relationships anyway.
4) Practice What You Preach. Finally, live out your brand. Let your market see that you’re honest and genuine. Over time, if you stay true to your values and consistently do what you say you’re going to do, your brand and your reputation will grow on its own.
Yes, sometimes personal branding can be easier if you’re extroverted and willing to talk to anyone, anytime. But you don’t have to be an extrovert to succeed! Hopefully this blog entry provided some helpful tips… but please contact us today if you want to know more!