It is no secret that we live in the age of information overload. No matter where we look, eat, sleep or breathe, we are bombarded with information. The problem is that our potential clients are too. So how do we cut through the clutter?
For starters, we have to build credibility with our audience and get them to begin looking for our messages, because they know that what we say has value. How do we do that? Let me show you.