branding and marketing

LeBron, The Media, and Your Message

By FastCompany Expert Bloggers Nick Nanton & JW Dicks Companies must take control of their own brand message and use their own media to do so when possible. LeBron James’ control of ESPN’s own show, to announce his jump from the Cleveland Cavaliers to the Miami Heat NBA Franchise, was as strong of an in-your-face […]

Written by on July 13, 2010

Are You Using The Media? You Should Be.

Did you know right now there are journalists sitting at their desks wondering what’s new that they can write about? It’s true. Having worked with a number of journalists over the years, I can’t tell you how many times I have been told that the information I just provided is exactly what they needed to […]

Written by on June 11, 2010

How to add Facebook

With one fell swoop Facebook has potentially changed personal branding, again. Facebook users are no longer

Written by on April 27, 2010

How to Choose Your Avatar

No, we are not talking about picking a movie time here, but if you saw the movie, then you know that an Avatar is a representation of yourself. Wiki says, “An avatar is a computer user’s representation of himself/herself or alter ego, whether in the form of a three-dimensional model used in computer games, a […]

Written by on April 16, 2010

Put Your Best Image Forward

One of the most important personal branding tools is a professional photo. Please note that I said professional photo; the image you use for your personal brand should be taken by a professional to ensure that you are portraying the right image. There are photographic styles for every image, but a quick snapshot taken by […]

Written by on March 29, 2010

Mickey Mouse, The Personality Brand

In a recent New York Times article by Brooks Barnes, it reported that the Walt Disney Co. was going to take a risky step of recasting Mickey’s image for the future, adding, “Disney has quietly embarked on an even larger project to rethink the character’s personality from the way he walks and talks to the […]

Written by on March 24, 2010

Your Direct-Mail Campaign is Only as Good as Your List

We talk a lot about technology because it’s new and sexy, but sometimes it’s important to refocus on the basics. The basics may not be as sexy, but they have built great businesses for years and are still working for branding and marketing in the new economy. Even in our highly digital world, branding consultants […]

Written by on March 17, 2010

30 Year Proven Marketing Strategies

DMNews is a consistent supply of great content and if you are not a regular subscriber of their free daily email, I would encourage you to sign up. This past month they put out a special 30 year edition magazine and my eye was quickly caught by the marketing strategies they highlighted as having been […]

Written by on March 14, 2010

Get Your Business in Shape

Maintaining your personal brand is a lot like maintaining your personal appearance, except instead of looking like a slob at the grocery store, if you don’t maintain your personal brand you won’t make money. Actually, since you need money to maintain your personal appearance, perhaps personal branding is even more important, although I guess this […]

Written by on February 24, 2010

30 Year Proven Marketing Strategies #1 Loyalty Programs

This lesson is my continuing look at the 30 year list selected by DMNews. The strategies we discuss are in no particular order. Loyalty programs are well known and clearly successful. Best Western is one of the oldest at 20 years, but most big hotels and airlines now have some sort of a program. One […]

Written by on December 18, 2009

Holiday Marketing Ideas

The months of November and December are loaded with reasons to contact your customers with promotions or just good information you think they could use, which is exactly the reason we are sending you these thoughts. As we all know, the best time to connect with a prospect or customer is when we are able […]

Written by on November 2, 2009