By FastCompany Expert Bloggers Nick Nanton & JW Dicks Companies must take control of their own brand message and use their own media to do so when possible. LeBron James’ control of ESPN’s own show, to announce his jump from the Cleveland Cavaliers to the Miami Heat NBA Franchise, was as strong of an in-your-face […]
Did you know right now there are journalists sitting at their desks wondering what’s new that they can write about? It’s true. Having worked with a number of journalists over the years, I can’t tell you how many times I have been told that the information I just provided is exactly what they needed to […]
With one fell swoop Facebook has potentially changed personal branding, again. Facebook users are no longer
No, we are not talking about picking a movie time here, but if you saw the movie, then you know that an Avatar is a representation of yourself. Wiki says, “An avatar is a computer user’s representation of himself/herself or alter ego, whether in the form of a three-dimensional model used in computer games, a […]
One of the most important personal branding tools is a professional photo. Please note that I said professional photo; the image you use for your personal brand should be taken by a professional to ensure that you are portraying the right image. There are photographic styles for every image, but a quick snapshot taken by […]
In a recent New York Times article by Brooks Barnes, it reported that the Walt Disney Co. was going to take a risky step of recasting Mickey’s image for the future, adding, “Disney has quietly embarked on an even larger project to rethink the character’s personality from the way he walks and talks to the […]
We talk a lot about technology because it’s new and sexy, but sometimes it’s important to refocus on the basics. The basics may not be as sexy, but they have built great businesses for years and are still working for branding and marketing in the new economy. Even in our highly digital world, branding consultants […]
DMNews is a consistent supply of great content and if you are not a regular subscriber of their free daily email, I would encourage you to sign up. This past month they put out a special 30 year edition magazine and my eye was quickly caught by the marketing strategies they highlighted as having been […]
Maintaining your personal brand is a lot like maintaining your personal appearance, except instead of looking like a slob at the grocery store, if you don’t maintain your personal brand you won’t make money. Actually, since you need money to maintain your personal appearance, perhaps personal branding is even more important, although I guess this […]
This lesson is my continuing look at the 30 year list selected by DMNews. The strategies we discuss are in no particular order. Loyalty programs are well known and clearly successful. Best Western is one of the oldest at 20 years, but most big hotels and airlines now have some sort of a program. One […]
The months of November and December are loaded with reasons to contact your customers with promotions or just good information you think they could use, which is exactly the reason we are sending you these thoughts. As we all know, the best time to connect with a prospect or customer is when we are able […]
I have driven Mercedes cars for about 10 years. The last three have been a SL55 AMG, and I mention that only to let you know they weren