branding and marketing

Building Your Brand With Viral Campaigns

The big brands continue to embrace the social media movement and are adapting it in many ways to increase connection to their prospects and customers – as well as to encourage them to help find more consumers who have similar interests. Nike is using social media and viral marketing to promote its annual Human Race […]

Written by on October 23, 2009

Behind the Scenes At Disney

Our Company does an event a couple of times per year and part of it is a “behind the scenes” look at Disney and an education on how they do the business magic they do so well. One segment of the tour is a visit to the “underground” part of the Magic Kingdom – the […]

Written by on October 21, 2009

The Real Value of Personal Branding

The value of what a personality brings to a brand is normally calculated in terms of immediacy. What does the addition of the personality do to current sales revenue? In the current issue of Forbes Magazine (September 2009) another method of valuation is discussed which makes personal branding or celebrity branding even more valuable. This […]

Written by on October 7, 2009


Old is new again! Back in the

Written by on October 1, 2009

Super Bowl Ads Blow Past The Recession!

Looks like some businesses have money to spend these days…and they are spending it. The Super Bowl sold out all 69 of their 30 second spots for a price ranging from $2.4 million to $3,000,000 per spot. The total was a record $206,000,000 haul for one day. What this record shows is that people will […]

Written by on September 30, 2009

Southwest Air Has A Tip

Southwest Airlines is known for its quirky fun staff, low fares and peanuts for lunch. They may have added another new idea. If you elect to check your bags curbside in Las Vegas, the friendly bag handlers loudly tell you,

Written by on September 30, 2009