The big brands continue to embrace the social media movement and are adapting it in many ways to increase connection to their prospects and customers – as well as to encourage them to help find more consumers who have similar interests. Nike is using social media and viral marketing to promote its annual Human Race […]
Our Company does an event a couple of times per year and part of it is a “behind the scenes” look at Disney and an education on how they do the business magic they do so well. One segment of the tour is a visit to the “underground” part of the Magic Kingdom – the […]
The value of what a personality brings to a brand is normally calculated in terms of immediacy. What does the addition of the personality do to current sales revenue? In the current issue of Forbes Magazine (September 2009) another method of valuation is discussed which makes personal branding or celebrity branding even more valuable. This […]
Buzz Lightyear has just returned from space. No I am not kidding. Disney
Reminiscent of the early days in the battle lines being drawn between the music and movie industry vs. the
My daughter Jennifer and I just spent our joint birthday celebrations at the Resort of the Brand of Brands
Old is new again! Back in the
Looks like some businesses have money to spend these days…and they are spending it. The Super Bowl sold out all 69 of their 30 second spots for a price ranging from $2.4 million to $3,000,000 per spot. The total was a record $206,000,000 haul for one day. What this record shows is that people will […]
Southwest Airlines is known for its quirky fun staff, low fares and peanuts for lunch. They may have added another new idea. If you elect to check your bags curbside in Las Vegas, the friendly bag handlers loudly tell you,
I am attending an Athletes Investor and Franchise show in Las Vegas. No, I wasn
Flying in your own jet to a Congressional Hearing to ask for money was a stupid idea but it wasn