One of the most important lessons I’ve learned is very simple: celebrities are regular people, just like you and I. They have special talents and abilities, just like you do. They just know how to promote their expertise, and today we are going to talk about how you can too. Why is this important? As […]
Building a CelebrityExpert® brand is a process. And to achieve this goal, we help our clients to leverage a variety of media tools, from video productions to cutting-edge websites and everything in between. But as I tell clients, building a powerful personal brand isn’t just about large-scale media strategies. Just as important are the “little […]
The internet is an incredible tool for small businesses. We have worked closely with dozens of business owners who have used the internet to leverage their personal brand and their expertise in order to create a powerful CelebrityExpert
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Is Your Personal Brand Lost In Translation? How To Clearly Communicate Your Value — The small grass is feel ashamed to smile, please dont bother it. Please use the escalator on your behind. Take […]
We have talked a whole lot about personal branding in these articles and on our blog. We have talked about branding strategy. We have talked about practical steps for creating a powerful brand. We have even looked at hits and misses from celebrities and public figures in order to gain insight into what to do, and what NOT to do, when it comes to branding.
If you have been reading this blog regularly, you know how valuable it is to build a brand that establishes you as a CelebrityExpert within your market. Developing your Celebrity status will help you bring in more business, allow you to charge higher rates, and make it easier to retain clients and customers.
If you have been reading this blog regularly, you know how valuable it is to build a brand that establishes you as a CelebrityExpert within your market. Developing your Celebrity status will help you bring in more business, allow you to charge higher rates, and make it easier to retain clients and customers. Weve spent […]
Every one of us makes mistakes. This is certainly true in the world of business. As hard as we try to do right by our customers, things go wrong from time to time. Sometimes it is a relatively small thing
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Every Entrepreneur’s Biggest Mistake (And How To Avoid It!) In 2006, Salemi Industries thought they had a surefire moneymaking product. It was something totally new that (a) had an obvious need and (b) could be […]
Creating a strong first impression is important when it comes to creating a strong personal brand. The first impression you give sticks in the mind of the people you meetfor better or for worse. And one of the most important things you can do to create a powerful first impression is to project confidence. But […]
Many of the business owners that I work with are low-key and don
I talk to a lot of business owners every year. Between speeches, seminars, conferences, and similar events, I am blessed to have the opportunity to get to know business owners from all over the country in a wide variety of industries. And over time, I have come to identify a number of common “themes” that […]