As weve discussed previously, one of the key elements to a powerful personal brand is focus. Effective brands, personal or corporate, are focused on a particular niche and a particular set of characteristics that separate the business from others in their market. McDonalds is very successful at what they donamely, selling affordable burgers and fries […]

In a recent article, I highlighted five New Years resolutions to help you take your brand to the next level in 2013. As promised, here are five more: 6) Make your customers feel like insiders. If you can make your customers feel like VIPs, theyre going to be much more loyal to your business and […]

Youve probably heard talk about the importance of customer experience when it comes to growing your business. But have you ever wondered why its so important? Below are three reasons that it pays to create a brand and a business that is known for providing a stellar customer experience. 1) Your business becomes immune to […]

As you begin to build a strong personal brand, it is important to leverage it fully in order to grow your business. Whether it is networking, direct marketing, or meeting with a prospect face-to-face, make sure to incorporate the celebrity brand that you have created! For instance: Incorporate your personal brand into speeches and public […]

Social media sites like Facebook, Twitter, and LinkedIn can be great channels by which to connect with your target market. The explosive growth these platforms have experienced in recent years gives you the opportunity to reach a potentially huge audience in a branded, consistent, and cost-effective way. That, in a nutshell, is why so many […]