branding and marketing

Personal Branding: Do You Need to Shift Your Focus in 2013?

As weve discussed previously, one of the key elements to a powerful personal brand is focus. Effective brands, personal or corporate, are focused on a particular niche and a particular set of characteristics that separate the business from others in their market. McDonalds is very successful at what they donamely, selling affordable burgers and fries […]

Written by on January 11, 2013

Are You Leveraging Your Personal Brand to the Max?

As you begin to build a strong personal brand, it is important to leverage it fully in order to grow your business. Whether it is networking, direct marketing, or meeting with a prospect face-to-face, make sure to incorporate the celebrity brand that you have created! For instance: Incorporate your personal brand into speeches and public […]

Written by on December 1, 2012

The Twinkie Template For Building An Eternal Brand

This post was originally featured on  The original blog, written by Nick Nanton and JW Dicks can be found here: The Twinkie Template For Building An Eternal Brand In the last couple of weeks, have you ever heard so much about Twinkies? I mean, since you were six years old? In case you missed our […]

Written by on November 30, 2012

Personal Branding: Five Ways to Draw More Attention on Social Media

Social media sites like Facebook, Twitter, and LinkedIn can be great channels by which to connect with your target market. The explosive growth these platforms have experienced in recent years gives you the opportunity to reach a potentially huge audience in a branded, consistent, and cost-effective way. That, in a nutshell, is why so many […]

Written by on November 6, 2012