branding companies

Personal Branding: Five Simple Ways to Enhance Your Celebrity Status

If you have been reading this blog regularly, you know how valuable it is to build a brand that establishes you as a CelebrityExpert within your market. Developing your Celebrity status will help you bring in more business, allow you to charge higher rates, and make it easier to retain clients and customers.

Written by on June 25, 2013

Every Entrepreneur’s Biggest Mistake (And How To Avoid It!)

This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Every Entrepreneur’s Biggest Mistake (And How To Avoid It!) In 2006, Salemi Industries thought they had a surefire moneymaking product. It was something totally new that (a) had an obvious need and (b) could be […]

Written by on May 22, 2013

The Critic, The Mouseketeer, And The Iron Lady: Three Giants In Personal Branding

This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:The Critic, The Mouseketeer, And The Iron Lady: Three Giants In Personal Branding — Recently, the world mourned the passing of three very different and unique personalities–Margaret Thatcher,Annette Funicello, andRoger Ebert. Each member of this […]

Written by on April 16, 2013

The Kanye And Kim Kardashian Lesson In Personal Branding: Combining Audiences For Impact

This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:The Kanye And Kim Kardashian Lesson In Personal Branding: Combining Audiences For Impact — Hip-hop star Kanye West may bea musical genius–but hes definitely not one of the most liked celebrities around. Hes infamous forinterrupting […]

Written by on March 27, 2013

Your Customer Compass: Are You Headed in the Right Direction?

This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Taking Direction From Disney’s Customer-Care Philosophy — Last month, we held our first Celebrity Expert Marketing Academy. And, because ourDicks + Nanton Agencyis located in Orlando, we knew we didnt have to travel far to […]

Written by on February 11, 2013

Lance Armstrong, Branding Catastrophes, And What Not To Do

This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Lance Armstrong, Branding Catastrophes, And What Not To Do —- For years, cyclist champion Lance Armstrong denied using performance-enhancing drugs to aid him in his record-setting string of Tour de France titles. He stonewalled critics, […]

Written by on January 22, 2013

The Twinkie Template For Building An Eternal Brand

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can be found here: The Twinkie Template For Building An Eternal Brand In the last couple of weeks, have you ever heard so much about Twinkies? I mean, since you were six years old? In case you missed our […]

Written by on November 30, 2012

Giving Your Brand Story “Primal Power”: The Science of Storytelling

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can be found here: Giving Your Brand Primal Power Through Storytelling “Once upon a time…” Those four little words, when combined, have an amazing allure, simply because we know that they signify that something special is about to happen…a […]

Written by on September 24, 2012

Winning The White House–Or New Business–Is All About Better Story Selling

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can be found here: Winning The White House–Or New Business–Is All About Better Story Selling — You have to admit, it’s rare to see Newt Gingrich and President Barack Obama putting out the same message, but that’s exactly what […]

Written by on May 31, 2012