branding companies

You Have To Build a Relationship Before You Go All the Way…In Sales

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can be found here: You Have To Build a Relationship Before You Go All the Way…In Sales Did you ever see the Seinfeld episode where Jerry strikes up a friendship with former baseball great Keith Hernandez? Hernandez calls Jerry up to […]

Written by on May 30, 2012

Attention Must Be Paid – Or It Will Cost You Business

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can be found here: Attention Must Be Paid–Or It Will Cost You Business — Does the title of this blog ring a bell? It might if you were listening in English class; “Attention must be paid,” was the plaintive […]

Written by on May 13, 2012

Larry King Embraces Internet TV–Should Your Brand Follow Suit?

This post was originally featured on FastCompany.com.  The original blog can be found here: Larry King Embraces Internet TV–Should Your Brand Follow Suit? Larry King is back…kind of. The legendary TV host will be back in front of audiences once again, but this time it will be over the Internet, not over the airwaves. Ten years ago, the […]

Written by on April 4, 2012

Don’t Be Like Rush: Tough Lessons In Crisis Management

This post was originally featured on FastCompany.com.  The original blog can be found here: Don’t Be Like Rush: Tough Lessons In Crisis Management Whatever you may think of his political views, there is no question that Rush Limbaugh is a gifted communicator and entertainer. For over two decades he has maintained an audience in the millions, […]

Written by on March 28, 2012

What Apple Can Teach You About Competing on Price

This post was originally featured on FastCompany.com.  The original blog can be found here: What Apple Can Teach You About Not Having To Compete on Price Rumors are swirling across the blogosphere regarding the expected introduction of Apple’s iPad 3—the third iteration of their groundbreaking tablet device. And while the specifications of the device have yet […]

Written by on March 1, 2012

What the GOP Primary Can Teach You About Your Personal Brand

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: The GOP Primary Proves Personal Branding Isn’t Optional The race to become the Republican presidential nominee has dominated headlines for the last several weeks. But this process is more than just political theater—in fact, the GOP race has illustrated […]

Written by on February 10, 2012

Networking: A Golden Opportunity to Build Your Personal Brand

There are nearly endless channels for building and communicating your personal brand, and we have talked about many of them in this space. From your website to your social media presence, from your style of dress to the interviews you give on TV, there is no shortage of opportunities to build your brand while connecting […]

Written by on February 9, 2012

Your New Year

The New Year is here, and with it comes opportunity and endless possibilities. As a business owner, the dawning of a new year is always an exciting time as you look ahead to the future. Of course, the primary goal of virtually every business owner is to grow their business. And one of the best […]

Written by on January 9, 2012

Lebron James is Back—What Can He Teach You About Your Personal Brand?

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1804460/lebron-james-is-back-what-can-he-teach-you-about-your-personal-brand The NBA season tipped off on Christmas day, which meant a return to the spotlight for Lebron James and the Miami Heat. As you probably know, Lebron James generated controversy (not to mention numerous headlines) last season with […]

Written by on January 3, 2012

Do You Have a Plan… and a System?

Every successful personal branding campaign features two components: a plan, and a system to ensure that the plan is successfully implemented. Without both of these components, no branding campaign will work. This should be an obvious point, but you’d be amazed at how many business owners approach branding (and marketing in general) with only one […]

Written by on December 8, 2011

Netflix and the Power of Perception

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1797961/netflix-and-the-power-of-perception Over the last couple of months, Netflix has undergone a major brand transformation—and not in a good way. They’ve gone from a trendy, convenient video provider to a bumbling, greedy, corporate entity—and the significance of this transformation has […]

Written by on December 1, 2011