The legendary motivational speaker Zig Ziglar used to say that You can have everything in life you want, if you will just help other people get what they want. He was rightbut you wouldnt know that by the way much of our culture operates today, especially in business. Businesses and professionals often seem to approach […]

The business world has been buzzing since the announcement of a major merger between US Airways and American Airlines earlier this month. As a frequent flyer, I can testify that this story got my attention too! Obviously, a merger of this scale is enormously complex. And one of the many factors that must be carefully […]

We talk about personal branding strategies regularly in this space. But every once in a while, it’s a good idea to remind ourselves why we’re working so hard to build a strong brand. The payoff, if you will.  Below are some of the primary benefits of a powerful personal brand: Instant credibility.  If you’re an […]

As weve discussed previously, one of the key elements to a powerful personal brand is focus. Effective brands, personal or corporate, are focused on a particular niche and a particular set of characteristics that separate the business from others in their market. McDonalds is very successful at what they donamely, selling affordable burgers and fries […]

In a recent article, I highlighted five New Years resolutions to help you take your brand to the next level in 2013. As promised, here are five more: 6) Make your customers feel like insiders. If you can make your customers feel like VIPs, theyre going to be much more loyal to your business and […]