Youve probably heard talk about the importance of customer experience when it comes to growing your business. But have you ever wondered why its so important? Below are three reasons that it pays to create a brand and a business that is known for providing a stellar customer experience. 1) Your business becomes immune to […]

As you begin to build a strong personal brand, it is important to leverage it fully in order to grow your business. Whether it is networking, direct marketing, or meeting with a prospect face-to-face, make sure to incorporate the celebrity brand that you have created! For instance: Incorporate your personal brand into speeches and public […]

Social media sites like Facebook, Twitter, and LinkedIn can be great channels by which to connect with your target market. The explosive growth these platforms have experienced in recent years gives you the opportunity to reach a potentially huge audience in a branded, consistent, and cost-effective way. That, in a nutshell, is why so many […]

We talk a lot about personal branding on this blog, and most of the strategies focus on long-term strategy, planning, and solutions. Today we’re going to change it up a bit and highlight five branding techniques that you can use to start building a more powerful brand immediately: 1) Practice your handshake and introduction. Obviously […]

Branding is a very common element of a marketing campaign, and has been for many years. We all recognize the power of international brands like Nike, Coca-Cola, and Apple. Personal branding, on the other hand, is a little bit less well-understood. Rather than focusing on a business, personal branding seeks to help an individual build […]

One of the best strategies for building a powerful personal brand is publishing a book. I’ve helped hundreds of business owners through this process—and most of them would tell you that publishing their first book was among the most significant turning points in their career. Yet, many business owners flinch at the idea of publishing […]