business consulting

Build Credibility Without Re-Inventing the Wheel: Learn to Repurpose Your Content

If you have been paying attention to this blog, you know how important it is that you are consistently creating content that reinforces your expertise and your authoritative status within your market. Whether it is giving a speech, writing a book, appearing on TV, or something else entirely—creating content that positions you as an expert […]

Written by on September 7, 2012

Create Raving Fans: It’s All In The Details

I’ve talked about the value of “raving fans” previously on my blog, but let’s take a moment for a quick refresher. A raving fan is a customer or client who isn’t just satisfied… but is so thrilled with the services or products that you provide that he/she can’t stop spreading the word. A raving fan […]

Written by on May 31, 2012

How Does Your Brand Position You Within Your Market?

Macy’s versus K-Mart. Ferrari versus Honda. Apple versus eMachines. What comes to mind when you think about these comparisons? Words like expensive, high quality, and classy likely come to mind when you think about Macy’s, Ferrari, and Apple. On the other hand, K-Mart, Honda, and eMachines probably generate thoughts like value or affordability. Many people […]

Written by on May 22, 2012

Personal Branding: Where to Start

We talk often in this space about personal branding strategies such as book publishing, video production, and TV appearances. There’s a reason for that—these strategies have proven to be valuable tools for helping us turn business owners into celebrities within their market. The results are impossible to argue with. That said, not everybody is ready […]

Written by on May 21, 2012

Are You Living Your Personal Brand?

When most people think about personal branding, they think about big, exciting initiatives—like a photo or video shoot, or appearing on TV, or publishing an article in the Wall Street Journal. They’re right, of course, a big part of building a powerful and credible personal brand is leveraging major media sources. But that is only […]

Written by on May 12, 2012