If you have been paying attention to this blog, you know how important it is that you are consistently creating content that reinforces your expertise and your authoritative status within your market. Whether it is giving a speech, writing a book, appearing on TV, or something else entirely—creating content that positions you as an expert […]
I’ve talked about the value of “raving fans” previously on my blog, but let’s take a moment for a quick refresher. A raving fan is a customer or client who isn’t just satisfied… but is so thrilled with the services or products that you provide that he/she can’t stop spreading the word. A raving fan […]
In the previous installment of this series, I covered four valuable lessons that business owners can draw from the music industry and apply to their own businesses. Specifically, the topic we’re addressing is how to build raving fans, that can’t stop telling people about what you do. Clearly, successful bands and artists do the same […]
As a business owner, there are few assets that are more valuable than raving fans. By this, I mean customers that aren
Personal branding is fun, profitable
Every once in a while, I talk to a business owner who has reservations about using social media for marketing purposes. The most common objection is simple
Macy’s versus K-Mart. Ferrari versus Honda. Apple versus eMachines. What comes to mind when you think about these comparisons? Words like expensive, high quality, and classy likely come to mind when you think about Macy’s, Ferrari, and Apple. On the other hand, K-Mart, Honda, and eMachines probably generate thoughts like value or affordability. Many people […]
We talk often in this space about personal branding strategies such as book publishing, video production, and TV appearances. There’s a reason for that—these strategies have proven to be valuable tools for helping us turn business owners into celebrities within their market. The results are impossible to argue with. That said, not everybody is ready […]
A strong personal brand provides tremendous benefits to a business owner. A well-defined brand separates the business from competition in the market
As you know, personal branding is all about telling your story. Who you are, what makes you different, how you provide value to your customers. This can be done through a variety of channels
When most people think about personal branding, they think about big, exciting initiatives—like a photo or video shoot, or appearing on TV, or publishing an article in the Wall Street Journal. They’re right, of course, a big part of building a powerful and credible personal brand is leveraging major media sources. But that is only […]
No matter how much time and how many resources you commit to personal branding, you can