business consulting

Personal Branding: Make it a Habit

Personal branding doesn’t happen automatically. Building a strong brand takes intentional effort. Today, a strong brand includes an active social media presence in addition to more traditional branding efforts. Effective branding takes time and effort—there’s no getting around it. I’ve spoken to many business owners who recognize the importance of a strong brand, but simply […]

Written by on June 2, 2011

Personal Branding: Learn From The Best

Richard Branson. Donald Trump. Steve Jobs. Oprah. For most of us, just seeing or hearing one of those names will instantly conjure up a collection of thoughts and emotions. You may not love Oprah, but you know who she is and what she stands for. Donald Trump isn

Written by on May 31, 2011

Personal Branding Doesn’t Have to Be a Chore

It’s unfortunate that many consultants and branding experts portray personal branding as a serious, difficult process. The truth is that not only can personal branding be fun—but it is actually most effective when you are having fun with it. So today we are going to look at ways to make your personal branding efforts more […]

Written by on May 23, 2011

Why Media Kills Most Small Businesses

Inevitably, one of the first questions I get asked by new clients, or even just casual acquaintances, is, “how do I get on TV?” And I’m usually met with a blank stare or a really generic answer when I follow up their question, with my own, “why do you want to get on TV?” Their […]

Written by on May 5, 2011

Personal Branding Online: Dealing With Criticism

I talk about social media all the time in this space, and you’ve often heard me talk about the incredible personal branding opportunities offered by blogs and social media. But like most things in life, while there are great benefits to branding interactively over the internet, there are drawbacks. And in the case of social […]

Written by on May 3, 2011

Twitter for Personal Branding

You’re using Twitter, right? Or if you’re not, you’ve at least heard of it. In the last couple of years, Twitter has exploded in popularity along with other social media giants like Facebook and LinkedIn. Twitter represents a great opportunity for anyone with an internet connection to reach an audience virtually unlimited in size—making it […]

Written by on April 8, 2011

The Fun Theory

Earlier this month I saw an interesting video. The creators focused on what appears to be a train station with a long set of stairs immediately adjacent to a working escalator (going up.) As you would expect, the vast majority of commuters chose to take the escalator rather than walking up the stairs. The question […]

Written by on April 6, 2011

What Can Apple Teach Us About Branding?

Another month, another successful product release for Apple. As you’ve surely heard, Apple released their iPad 2 earlier this month amidst great fanfare. Sales have been brisk, and are expected to remain strong many months into the future. Here’s a question for you: how many other companies can grab instant media attention simply by announcing […]

Written by on April 1, 2011