If you have been reading this blog regularly, you know how valuable it is to build a brand that establishes you as a CelebrityExpert within your market. Developing your Celebrity status will help you bring in more business, allow you to charge higher rates, and make it easier to retain clients and customers.
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Every Entrepreneur’s Biggest Mistake (And How To Avoid It!) In 2006, Salemi Industries thought they had a surefire moneymaking product. It was something totally new that (a) had an obvious need and (b) could be […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:The Critic, The Mouseketeer, And The Iron Lady: Three Giants In Personal Branding — Recently, the world mourned the passing of three very different and unique personalities–Margaret Thatcher,Annette Funicello, andRoger Ebert. Each member of this […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:The Kanye And Kim Kardashian Lesson In Personal Branding: Combining Audiences For Impact — Hip-hop star Kanye West may bea musical genius–but hes definitely not one of the most liked celebrities around. Hes infamous forinterrupting […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Taking Direction From Disney’s Customer-Care Philosophy — Last month, we held our first Celebrity Expert Marketing Academy. And, because ourDicks + Nanton Agencyis located in Orlando, we knew we didnt have to travel far to […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Lance Armstrong, Branding Catastrophes, And What Not To Do —- For years, cyclist champion Lance Armstrong denied using performance-enhancing drugs to aid him in his record-setting string of Tour de France titles. He stonewalled critics, […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Chris Christie, Honey Boo Boo, And The Top 10 Celebrity Branding Success Stories Of 2012 As another year comes to a close, everyone is posting all kinds of 2012 Top Ten Lists. Don’t believe […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here: The Twinkie Template For Building An Eternal Brand In the last couple of weeks, have you ever heard so much about Twinkies? I mean, since you were six years old? In case you missed our […]
This post was originally featured on FastCompany.com.
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here: Giving Your Brand Primal Power Through Storytelling “Once upon a time…” Those four little words, when combined, have an amazing allure, simply because we know that they signify that something special is about to happen…a […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here: Winning The White House–Or New Business–Is All About Better Story Selling — You have to admit, it’s rare to see Newt Gingrich and President Barack Obama putting out the same message, but that’s exactly what […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here: You Have To Build a Relationship Before You Go All the Way…In Sales Did you ever see the Seinfeld episode where Jerry strikes up a friendship with former baseball great Keith Hernandez? Hernandez calls Jerry up to […]