As weve discussed previously, one of the key elements to a powerful personal brand is focus. Effective brands, personal or corporate, are focused on a particular niche and a particular set of characteristics that separate the business from others in their market. McDonalds is very successful at what they donamely, selling affordable burgers and fries […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here:Chris Christie, Honey Boo Boo, And The Top 10 Celebrity Branding Success Stories Of 2012 As another year comes to a close, everyone is posting all kinds of 2012 Top Ten Lists. Don’t believe […]
In a recent article, I highlighted five New Years resolutions to help you take your brand to the next level in 2013. As promised, here are five more: 6) Make your customers feel like insiders. If you can make your customers feel like VIPs, theyre going to be much more loyal to your business and […]
The New Year is right around the corner, and this is the time of year where many of us think about what we
What is the most effective way to corner the market and lock out your competition?
Youve probably heard talk about the importance of customer experience when it comes to growing your business. But have you ever wondered why its so important? Below are three reasons that it pays to create a brand and a business that is known for providing a stellar customer experience. 1) Your business becomes immune to […]
Why is personal branding worthwhile? There are many reasons, but today we
As you begin to build a strong personal brand, it is important to leverage it fully in order to grow your business. Whether it is networking, direct marketing, or meeting with a prospect face-to-face, make sure to incorporate the celebrity brand that you have created! For instance: Incorporate your personal brand into speeches and public […]
This post was originally featured on FastCompany.com. The original blog, written by Nick Nanton and JW Dicks can be found here: The Twinkie Template For Building An Eternal Brand In the last couple of weeks, have you ever heard so much about Twinkies? I mean, since you were six years old? In case you missed our […]
Personal branding isn
Social media sites like Facebook, Twitter, and LinkedIn can be great channels by which to connect with your target market. The explosive growth these platforms have experienced in recent years gives you the opportunity to reach a potentially huge audience in a branded, consistent, and cost-effective way. That, in a nutshell, is why so many […]
This post was originally featured on FastCompany.com.