Before you can create an effective personal brand and leverage it through a marketing campaign, you need to zero in on your target market. This sounds obvious, I know, but you wouldn’t believe how many business owners invest thousands of dollars into elaborate branding and marketing campaigns that don’t appeal to their target audience. If […]
As a business, one of the most important things you can do is maintain top-of-mind awareness within your market. You want your business to be constantly on the minds of consumers in your market, so that even if they don
Most of this time, this blog focuses on practical strategies and tactics that will help you enhance your personal brand, with the ultimate goal of positioning you as a respected celebrity expert within your market. However, every once in a while it’s a good idea to examine what NOT to do when it comes to […]
There are many factors that go in to creating an effective brand, whether personal or corporate. From the colors you utilize to the attributes you seek to highlight, there are a tremendous amount of details that must be managed. Unfortunately, this often results in some of the most important questions being overlooked. As you build […]
We have talked frequently in this space about a number of common channels that can be leveraged for personal branding. These channels include appearing on TV, writing a book, publishing articles in national newspapers and magazines, and more. Each of these channels represents a different way to connect with an audience, but they all have […]
Nick Nanton, Esq., The Celebrity Lawyer and Agent to top Celebrity Experts, offers three lessons that business owners can draw from Adele
Building a business is a process
I have been talking recently about the importance of competing on value, not on price. When your business can charge higher prices than the competition in your market, yet still attract business because of the superior value you provide, you are well on the way to success. How can you establish this value? Your personal […]
The 2012 Grammy Awards were held earlier this month at the Staples Center in Los Angeles, and once again I had the privilege to attend, along with a group of over 30 clients that were in town for our Annual Hollywood Mastermind Meeting. It was an incredible night of music, speeches, and many memorable tributes […]
Earlier this month, I had the privilege of once again attending the Grammy Awards in Los Angeles, along with a group of over 30 clients that were in town for our Annual Hollywood Mastermind Meeting. The event is always a blast, and this year was certainly no exception. For many, the most compelling story of […]
What should a strong website accomplish? It should represent your company accurately. It should provide information regarding the products and services you offer. It should generate leads. And… it should represent your personal brand! In fact, in many instances, the first interaction a potential client has with you will be via your website. For that […]
Social media platforms like Facebook, Twitter, and LinkedIn are continuing to grow in popularity at an astounding rate. These platforms provide an unprecedented opportunity for business owners to connect with their clients and their markets in real time