nick nanton

Why Media Kills Most Small Businesses

Inevitably, one of the first questions I get asked by new clients, or even just casual acquaintances, is, “how do I get on TV?” And I’m usually met with a blank stare or a really generic answer when I follow up their question, with my own, “why do you want to get on TV?” Their […]

Written by on May 5, 2011

Personal Branding Online: Dealing With Criticism

I talk about social media all the time in this space, and you’ve often heard me talk about the incredible personal branding opportunities offered by blogs and social media. But like most things in life, while there are great benefits to branding interactively over the internet, there are drawbacks. And in the case of social […]

Written by on May 3, 2011

The Biggest Mistake Most Business Owners Make: Failure To Control The Conversation

This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1748833/the-biggest-mistake-most-business-owners-make-failure-to-control-the-conversation In this blog series we’ve covered positioning and how if you position yourself correctly you’ll have no competition. We’ve covered how to build credibility, and I even gave you my million dollar secret for media success and our […]

Written by on April 25, 2011

Twitter for Personal Branding

You’re using Twitter, right? Or if you’re not, you’ve at least heard of it. In the last couple of years, Twitter has exploded in popularity along with other social media giants like Facebook and LinkedIn. Twitter represents a great opportunity for anyone with an internet connection to reach an audience virtually unlimited in size—making it […]

Written by on April 8, 2011

The Fun Theory

Earlier this month I saw an interesting video. The creators focused on what appears to be a train station with a long set of stairs immediately adjacent to a working escalator (going up.) As you would expect, the vast majority of commuters chose to take the escalator rather than walking up the stairs. The question […]

Written by on April 6, 2011

What Can Apple Teach Us About Branding?

Another month, another successful product release for Apple. As you’ve surely heard, Apple released their iPad 2 earlier this month amidst great fanfare. Sales have been brisk, and are expected to remain strong many months into the future. Here’s a question for you: how many other companies can grab instant media attention simply by announcing […]

Written by on April 1, 2011

Personal Branding: Make the Most Out of LinkedIn

Facebook and Twitter seem to be the brightest stars in the social media universe, at least for the moment. But equally important from a personal branding standpoint is LinkedIn. In fact, when it comes to your career prospects, LinkedIn can have a much greater impact than either Facebook or Twitter. So today I’m going to […]

Written by on March 8, 2011

Personal Branding: Write Your E-Book

When it comes to personal branding, if you truly want to separate yourself from others in your field, you need to go beyond the norm. Most people that are serious about their branding have a blog, a website, a social media presence, etc. Each of those tools are powerful and I highly recommend them, as […]

Written by on March 4, 2011