nick nanton

VIDEO: From the Outside Looking In

Nick Nanton discusses the importance of looking to the outside in life and business to achieve success. Check back often for more business, marketing and personal branding videos from Nick Nanton!

Written by on February 25, 2011

Five Personal Branding Lessons from the Grammy Awards

Earlier this month I had the privilege of attending the Grammy awards at the Staples Center in Los Angeles. As always it was an exciting and entertaining event (this was my 4th time attending live). As I watched the show, I was again reminded of the importance of personal branding to the entertainment world. Here […]

Written by on February 25, 2011

Personal Branding Lessons from Lady Gaga

Attending the Grammy awards in Los Angeles earlier this month, I had the opportunity to rub elbows with some of the brightest stars in show business. While I’ve often talked about the importance of personal branding in the world of celebrities and entertainment, I was again reminded just how well Lady Gaga markets herself. Even […]

Written by on February 22, 2011

The Importance of Consistency

One of the challenges of personal branding is staying focused. As we’ve talked about in the past, an effective brand is focused on a few traits or qualities. When you think Rolex, you think “expensive, high quality timepiece.” If Rolex sold cheap watches, their brand would be destroyed. Imagine the impact on the Wal-Mart brand […]

Written by on January 5, 2011

Don’t Get Lost in the Crowd

The emergence of social media has been fantastic for personal branding. Thanks to Twitter, Facebook, LinkedIn and the like, everybody has the ability to create a platform to project their personal brand to an unlimited audience. This accessibility is a double-edged sword, however, because now seemingly everybody is doing it. Over the last several years, […]

Written by on January 3, 2011

Defining Your Personal Brand

I devote a substantial amount of time talking about personal branding in this space. However, I’ve realized that though nearly everybody has heard of personal branding, many people aren’t clear on exactly what it is and how it is defined. A great way to understand the concept is as follows… when somebody hears your name, […]

Written by on November 29, 2010

Conan O’Brien: Social Media Success Story

I talk often about the importance of social media for marketing and personal branding, so today I thought I’d share a success story… Conan O’Brien. Whether you are a fan of his show or not, you probably remember what happened to him early in 2010. Conan had just taken over The Tonight Show, but NBC […]

Written by on November 17, 2010