Robots, Time Travel and The Interview of a Lifetime
It was almost as if I was dreaming when I heard the first words come out of his mouth. It took me right back to those hundreds of hours of CD
personal branding
Why Personal Branding is Worth the Effort: Four Benefits of a CelebrityExpert® Brand
We have written a great deal about personal branding in these blog entries and articles – and today, we are going to step back and review why personal branding is such a big deal to begin with. It’s not just a trend – creating a CelebrityExpert® brand is a powerful growth strategy for your business. […]
Become a Celebrity: Seven Reasons Writing a Book Will Help You Grow Your Business
As a business owner, developing your CelebrityExpert
Personal Branding 101: Tell Your Story
We have written a great deal about personal branding in these blog entries and articles – and today, we are going to step back and review why personal branding is such a big deal to begin with. It’s not just a trend – creating a CelebrityExpert® brand is a powerful growth strategy for your business. […]
Celebrity Branding 101: Five Steps to a Stronger Personal Brand
A strong personal brand is critical for the success of your business. Specifically, a personal brand that positions you as a leading expert within your marketplace will make it easier to attract and retain clients, and make it possible to charge premium rates and still win the business. How do you go about creating such […]
Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved
A strong personal brand is critical for the success of your business. Specifically, a personal brand that positions you as a leading expert within your marketplace will make it easier to attract and retain clients, and make it possible to charge premium rates and still win the business. How do you go about creating such […]
Celebrity Branding Online: Five Ways to Build Your Personal Brand on Facebook
For many people, Facebook is the platform that springs to mind when thinking about social media. Facebook is the dominant social media platform today, and many business owners have been able to leverage it in order to build their personal brand and grow their business. But how, specifically, can you build your CelebrityExpert
Getting Started on Social Media: Four Steps for Success
By now you have heard how important social media is for marketing purposes, and particularly for small businesses who don’t have the multi-million dollar budget to advertise through more traditional channels. If you’re convinced that your business needs a social media presence but aren’t sure how to begin, here are four keys steps in the […]
Personal Branding: Six Reasons Why Social Media is Important for Your Business
Social media has become a significant element of many small businesses
Celebrity Branding Online: Four Common Social Media Mistakes to Avoid
The internet in general, and social media specifically, have revolutionized the way small businesses market themselves. Today, reaching an audience of thousands or even millions doesn’t require a six-figure marketing budget. With the right strategy and proper execution, even a small Mom-and-Pop shop can reach a large audience with their marketing message. So it’s no […]
Personal Branding 101: Are You Leveraging the Power of Social Media?
As we kick off the New Year, it’s an opportune time for business owners to evaluate their branding and marketing efforts and look for opportunities to improve. And one of the best ways to do this, if you aren’t already, is to tap into the power of social media. Social media platforms offer business owners […]