Our Story
You Are Fired

Those were the words JW Dicks said to Nick Nanton in 2006 on a road trip home from an NFL game that would lead to the eventual launch of The Celebrity Branding® Agency.

Nick was working for a company that JW was involved with and Nick was telling him how miserable he was at his job when JW said, “you’re fired.”

“Wait… what?” Nick said. “Yea, this isn’t good for either of us,” JW replied. Nick sat there shocked for what felt like an eternity before JW asked: “So, now that you’re not busy…do you want to start a business together?”

They decided to use their two distinct skillsets— Nick’s in brand building, productions and PR for bands and celebrities and JW’s in direct marketing and personal branding— to launch a unique breed of law firm in late 2006.

They used their expertise in branding and marketing to grow the law firm and Nick quickly became a sought out entertainment lawyer for representation as well as for speaking on panels at numerous entertainment and law conferences. And their branding and positioning strategy worked so well that they realized their process could be helpful for other entrepreneurs and professionals.


In 2008, they wrote their first best-selling book, Celebrity Branding You®, to share the knowledge they learned as they grew their own firm. Before they knew it, Nick was traveling the world on a book tour, helping people learn how to become the best-known businessperson in their marketplace (local, regional, national, or even worldwide — depending on their individual and professional goals). Through trial and error in building their own business, Nick and JW found a recipe for success that could be implemented in any industry.

As more people came to the law firm asking for help in growing their own brands and businesses, their focus shifted from law and The Celebrity Branding® Agency was born.

Over time, the agency has expanded into other verticals. From publishing books to producing television shows, websites and even documentaries; The Celebrity Branding® Agency is a full-service media, marketing and PR agency and the top personal branding agency in the world representing businesses and entrepreneurs.

The agency has represented more than 3,000 clients in 60+ countries and they’ve worked on everything from large scale events to documentary films and collaborative books with the likes of Larry King, Ivanka Trump, Steve Forbes, Sir Richard Branson, Lisa Nichols, Peter Diamandis, Jack Canfield (Co-Creator, Chicken Soup for the Soul), Brian Tracy, and many more

DNA continues to be sought out by top entrepreneurs and professionals in the world. From their offices in sunny Winter Park, Florida; Nick, JW and their team work with clients on strategy and execution for media, branding, marketing, PR and positioning to help their clients make an even greater impact.

As two lawyers who used their unique skills to grow their own business and then taught thousands of others to do the same, they have honed their process over the years to create a formula that has proven successful time and time again.

If you’d like to apply for representation with The Celebrity Branding® Agency please click here to fill out our application.

Nick Nanton, Esq.
JW Dicks, Esq.