Your prospect and your customer would rather make their buying decisions based on you as a person in-stead of dealing with a company that has no face or personality. This fact has been proven to us time and time again.
With more than 50 collective years of running businesses and being entrepreneurs in the real world, we have spent millions of dollars of our own money to develop and prove this fact. We have built, joint-ventured, coached and consulted with more than 4,000 businesses in over 70 countries that are spending hundreds of millions of dollars because they know the powerful business truth that a person or personality attached to your business will make it grow faster and create more money for you.
Many of you, based on your own experiences in the marketplace, immediately understand the importance of the business principle behind the personality-driven business. Some of you will find this statement to be a surprise at first. Then, once you consider what it means as a potential opportunity for you, your eyes will be opened to a completely new way of marketing and operating your business.
A few of you, many of whom work for “big businesses” that run multimillion-dollar ads in slick magazines, won’t have any idea of what we’re talking about and may even get a little indignant and want to argue the point. You believe in the big, corporate brand and institutional advertising.